Relationships can be complex.
Group practice relationships are difficult to track. As practitioners add new affiliations, move, or divide their time among multiple practices and facilities, it becomes difficult to evaluate the value of the account. And asking sales reps to update physician data may not be reliable. So how do you understand these dynamic affiliations in today’s account-based selling environment? The most effective way is to understand the practitioners affiliated with each target account in order to optimize sales force size, promotional targeting, and sampling activities.
Get the most from relationships.
HMS Affiliations MasterFile is engineered to deliver the most comprehensive view of all practitioner relationships–built from over 2,500 unique data sources, with approximately 10,000 monthly changes tracked across the practitioner population. HMS Affiliations MasterFile provides healthcare organizations with the information required to realize effective hospital account based sales and marketing strategies
Contact us for more information about HMS Affiliations MasterFile